Our fun, decorative & unique stickers allow customers to personalise their iPhone chargers and ensures they never confuse others with their own.

 

• From our research we discovered that there is a current gap in the market for reasonably priced stickers that fit on the face of UK phone chargers (see ‘Competition’).

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• The key appeal of the product stems from the fact that many people have standard, identical phone chargers and wish to personalise their accessories in the same way that they would adapt a phone case or background. In addition, many families have arguments about ownership of phone chargers; our product will prevent these arguments and possibly prevent further unnecessary conflict, fulfilling our corporate social responsibility.

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• We will produce varied designs that appeal to many age groups such as camouflage, tuxedo and animal/cartoon designs, in order to maximise our target market and therefore maximise potential profits.

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• Thinking about business development, we brainstormed ideas relating to bringing out limited edition stickers for peak selling times such as Christmas, Valentine's Day and Easter, inspired by Coca Cola's Christmas themed bottles. This will allow us to keep our brand fresh and interesting and ensure that our products fulfil current consumer needs.